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The FA deployed our virtual advertising LED technology in England's World Cup warm up last week. Read all about it here http://www.adi.tv/news/2018/06/the-fa-deploy-adis-virtual-hybrid-digiboard-tech …

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CBS Starts to Sell Advertising in TVs Upfront Market (EXCLUSIVE)

And because of general erosion of TV ratings, the pharmaceutical sponsors’ rush to daytime, news and late-night has the effect of goosing rates. CBS’ structure also helps, one buyer notes. Its portfolio is smaller and more streamlined than those of its rivals. The market may have cracked open, but media buyers caution it’s may not break wide – at least for the moment. NBCU’s upfront effort is more complex, owing to the scale of its TV portfolio, and it’s desire to secure what buyers consider high rates.   NBCU is this year seeking a substantial premium for a new primetime ad format as it tries to reduce the number of commercials it runs during some of its most popular programs on broadcast and cable. There are several other factors at play that could slow the upfront down. Advertisers have begun to rely more heavily on rival forms of media, including social, mobile and digital. What’s more, a number of big marketers have placed media accounts into review, which is likely to place pressure on their current agencies to secure the lowest CPM increases possible. There could be more fog ahead.

For the original version including any supplementary images or video, visit https://variety.com/2018/tv/news/cbs-2018-upfront-sales-tv-advertising-1202828703/

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